April 2023
For an independent inventor, especially one new to an industry, there is no place better to learn and to network than a professional trade show (a large public display that promotes awareness and sales of new products within a particular industry). Inventor Kenton Brett unpacked for us many of the benefits this tool offers. • Meet people who can help you. Engage with anyone who wants to interact with you. Everyone there wants to do business and you never know who might be able to help you. Someone who might become your friend, business partner, or client; who can answer your questions (now or later); who can connect you to the industry and make you feel like an insider; or who can give you a contract. There are no company gatekeepers at a trade show, so it is often easy to talk with a company’s leaders. Scan the exhibitor directory to see who might share your interests (maybe the president or head of marketing of a company), note where their exhibits will be, and eith