June 2019
Marketing a new invention is speculative. There is no guarantee that you will recover or profit from your investment. To help inventors minimize their risks, the European Patent Office offers this general advice on avoiding seven marketing mistakes . The invention is more complex than the problem merits. A needlessly complex invention drives up production costs and confuses customers. The invention is not kept secret until the date of filing. Publicly disclosing your invention before you file a patent application prevents you from getting a patent from most countries other than the United States. The invention isn’t new. Patents are issued only for new inventions. Do a patent search before you invest in marketing. The inventor hasn't fully considered the problem. No one wants to buy an invention that doesn’ work . No one wants it. Do some customer research before you manufacture or try to license your invention. Just because you like your invention doesn’t me