January 2020
Ron Jackson (long-time member of the Indiana Inventors Association; founder, Jackson Systems ; holder of 15 patents) helped us start the year off right by describing his experience as a successful innovator. Marketing is 80% of profitable innovation. Unmarketed but very useful inventions can fail in the marketplace while heavily marketed but useless inventions can be quite profitable. Helpful elements of marketing can include: Creating a good looking prototype of your invention. Whether you show potential buyers a working prototype or a sell sheet/brochure that includes a high quality picture of a nonworking prototype, an image is worth a thousand words. An image makes people feel that you and your invention are real and credible. Creating good quality videos of your invention and related topics for display on YouTube. Videos can help to establish your credibility in your technical field and to show the benefits your invention provides....