October 2019
The market rewards execution, not ideas. —Scott Adams, “ Scott Adams' Secret of Success: Failure ”, Wall Street Journal, October 12, 2013. Is the juice worth the squeeze? How do you convert an idea to money? By doing something to unlock the value of the idea. Even though it’s easier now than ever before to bring an idea to the marketplace, risk and expense remain part of being an entrepreneur. Success in the marketplace almost always entails failure. Fear of failure is the number one reason people don’t do anything with their ideas. Louis Foreman (author, The Independent Inventor's Handbook: The Best Advice from Idea to Payoff ; publisher, Inventors Digest ; founder and CEO, Edison Nation, Enventys, and Edison Nation Medical) takes away that fear by transferring all of the risk and expense to his company, Edison Nation. He helps people find out if bringing their ideas to market is worth it. His company is for individuals w...