October 2013
So be sure when you step. Step with care and great tact and remember that Life's a Great Balancing Act. - Dr. Seuss, Oh, the Places You'll Go! Putting your new product or service on the market is a thrill. Rachel Jackson (owner, Peacock Publicity ) told us how to make that thrill last – look before you leap. First, decide what result you want (e.g., financial profit, prestige, societal change) from applying your product/service to the market. Then find out if you can make your product/service fit the market well enough for the market machine to produce the result you want. See if you can get the right tools (e.g., advisors; identification and understanding of potential competitors, customers, manufacturers, and distributors; money; patents; place of business; professional relationships; time) and skills (business strategy, energy, heart, spirit, technical knowledge) you need to create that fit. Writing a business plan (see how: booklet , w...