January 2010
Although each independent innovator's path to market success is unique, successful innovators tend to share 2 complementary traits - the ability to act on incomplete or inconsistent information, and resilience. We help manage risks to our market success by learning from other innovators and participants in the innovative process, by networking at trade shows with representatives who can open doors for us, and by thinking carefully. But we can never eliminate risk. For example, the timing of getting a new product to market is important to market success. The market's rule often is "first come, first served." In order to synchronize our innovative efforts with market demand, sometimes we must act before we have a perfect plan, before we have all the answers. So we sometimes hit unexpected bumps in our path. When that happens, resilience (keeping our eyes on the prize) helps us to learn from our mistakes, to recover, and to continue on our path. Mr. Robert Dunla