April 2021
Business is about relationships. Benjamin Harrison (product developer; creator, SmartPitch ; author, Licensing Ideas Using LinkedIn ) told us how to use LinkedIn to approach decision makers and persuade them to join our teams. LinkedIn is playing a bigger role for inventors. Many trade shows have been canceled or have become virtual. Many people won’t answer a phone call from an unknown caller. Thousands of companies are looking for inventions but must be approached professionally. The goal of using LinkedIn is to send direct and courteous messages seeking common ground to specific people. Then, if common ground exists, move the conversation off of LinkedIn. There is no need to create content about your invention or to be an influencer in order to get at least a 25% response rate from decision makers. Build a community of people with compatible interests because you never know who might help you. Start by creating a professional profile on exactly one LinkedIn a