June 2018
Need help with product development? Troy Mason (president, CEO, Impulse Product Development ) has some good advice. It’s hard to develop a popular product. Start by setting a realistic goal for your invention. Before your spend a lot of time and effort bringing your product to market, do some high quality customer research to see if forecasted sales meet your needs. Your product might become a best-seller, but there won’t be one in every household. Product development doesn’t start with a prototype. Maybe you will eventually need a physical prototype, maybe you won’t. The essence of some products can be displayed in a drawing or virtual prototype. If you need a prototype, especially to test your product’s function as its design evolves, realize that the first prototype is never the last. Professional help with prototyping is available, for example at Realize, Inc . Product development can be expensive. Before you decide to develop a product, estimat