Indiana Inventors Association

So be sure when you step. Step with care and great tact and remember that Life's a Great Balancing Act. - Dr. Seuss, Oh, the Places You'll Go! Putting your new product or service on the market is a thrill.   Rachel Jackson (owner, Peacock Publicity ) told us how to make that thrill last – look before you leap. First, decide what result you want (e.g., financial profit, prestige, societal change) from applying your product/service to the market.   Then find out if you can make your product/service fit the market well enough for the market machine to produce the result you want.   See if you can get the right tools (e.g., advisors; identification and understanding of potential competitors, customers, manufacturers, and distributors; money; patents; place of business; professional relationships; time) and skills (business strategy, energy, heart, spirit, technical knowledge) you need to create that fit.   Writing a business plan (see how: booklet , workshop ) a

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.   – Proverb Teach someone to grow fish locally and you sustain a community and the environment.   Mr. Rob Wibbeler (secretary and treasurer of the nonprofit Indiana Aquaculture Association [IAA]) described fish farming in Indiana and the industry’s need for inventors. The human population is growing exponentially and simple natural food sources can’t keep up.   As a result, the oceans are over-fished and the U.S. imports 91% of its seafood.   Innovators are solving this problem with aquaculture — farming fish, shellfish, and water plants. Two popular aquacultural tools are cages and tanks.   Time magazine named the Velella Mariculture Project one of the best inventions of 2012 because, in 6 months and with almost no effect on the ocean, it turned 2,000 kampuchi (yellowtail) fingerlings into 5 tons of healthy fish.   The fish were kept and fed soybean products in 20-fo