December 2009
Want to realize the market value of your invention? Create an image of your invention that attracts the market (people willing to buy and invest in your invention, products and services that embody your invention, and a small business that connects your invention to the market). Rachel Jackson (of Peacock Publicity & Marketing Services ) offered us practical advice on how to develop and manage relationships with credible reporters (bloggers, broadcasters, and journalists) who can help us to create forceful meaningful images of our inventions and to relate those images to the public. Start with a business that gives meaning to your image. Stock enough service capacity and products for expected sales, provide a convenient ordering system based on current technology, and use a robust customer service plan. Predict risks and plan solutions for them. Most importantly, communicate! Tell your customers what to expect from you (and tell them if you are temporarily overwhelmed), as